Analysis & Research
Our case was to design a holistic customer experience journey for DeFacto. Our challenge was to solve the problem not only for the present but also for the future. By taking this mission, we used PupaHouse’s strength at four main topics.
We carried out an in-depth analysis and prepared an extensive report for DeFacto. Our report covered existing audience and customer analysis, Defacto and Turkey digital audience benchmark, exploration of best digital and omnichannel practices in fashion all over the world, existing omnichannel user experience analysis via web, app and store touchpoints, digital channels and social media accounts analysis, category analysis, sales gap check analysis between online and store.